The business end of the film world is one that can often be
viewed as complicated and difficult to grasp. However, luckily, in the age of
technology, we have an ample amount of resources to utilize in order to gain
insight into just how the film business works. Two experts who have been in and
around the film industry for several decades are Kathleen Kennedy and Kevin
Geiger.
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| Kathleen Kennedy discusses Star Wars Episode V with George Lucas (Left) and J.J. Abrams (Right). Digital Spy 2014. |
The better known of the two experts is by far Kathleen
Kennedy, president of Lucasfilm and one of the most notable producers in Hollywood.
Some of Kennedy’s best-known works are Schindler’sList, Back to the Future, The Sixth Sense, and Jurassic Park. For many years, Kennedy
has been producing some of the biggest box office successes, and when it comes
to building a business plan – for a film – she mentioned the importance of
thinking globally in terms of how your story will connect with different
cultures in an interview with USA Today. It is also important to be forward
thinking when it comes to technology and where the industry is heading. Being
aware of the changes in distribution, like the rise of Netflix and Hulu, and
new ways to watch movies on the go is imperative for building a business plan
that will be a success. Another piece of wisdom Kathleen Kennedy shared with
Hollywood TV is that who you are as a person is important, because investors
are not just making a decision about whether or not they see potential in your
business, but they also must want to work with you. Being honest, having strong
values to support your work, and be tenacity will carry you a long way.
