As a filmmaker creating content in this ever-changing
digital age, wrapping one’s mind around how to get your work into the
mainstream is quite the task. Since the rise of what Peter Broderick calls the
“New World” of filmmaking, the traditional take your film to a mainstream
distributor and sign away your work model has been changing. With the rapid
rise in social media use, the old way of promoting films through commercials,
newspaper ads, and creating for the masses has faded away. Instead we see an
influx of social media use to push people to the box office, as well as a focus
on niche audiences.
